B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.7%
7.7% -- year over year sales growth for U.S. retail ecommerce sales (2026-07)
In July 2026, U.S. retail ecommerce sales increased by 7.7% year over year.
- Excludes spending in segments that do not typically sell online (restaurants, bars, automobile dealers, gas stations, fuel dealers)
- Adjusted for seasonal variation and holiday/trading-day differences, but not price changes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Commerce 360
Primary
Tier B
https://www.digitalcommerce360.com/article/monthly-online-retail-sales/amp/ ↗
Source Article
Retail ecommerce sales growth in the U.S. freezes in July 2026
U.S. retail ecommerce sales grew year over year in July, but they declined compared to June — the first month-over-month decrease in 2026, according to Digital Commerce 360 analysis of data from the U.S. Department of Commerce.
In part, that sequential decline stemmed from Amazon moving its summer P…
Original Research
Digital Commerce 360
· Original study ↗
Methodology
Digital Commerce 360 analysis of U.S. Department of Commerce data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026-06 | 14.2% | |
| 2026-07 (current) | 7.7% | -45.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. retail ecommerce sales: 7.7% year over year sales growth. Source: Digital Commerce 360 (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-july-2026-yoy-growth
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-july-2026-yoy-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- year over year sales growth for U.S. retail ecommerce sales<br><small>Source: Digital Commerce 360 (2026-07) · <a href="https://lighthousedata.io/data/us-ecommerce-july-2026-yoy-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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