B
Evidence Grade B
Safe to Cite
Dated
69%
69% -- roi increase for marketers (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Sources (2)
Gartner
Primary
Tier C
https://www.bannerflow.com/blog/7-ways-to-increase-marketing-roi ↗
Source Article
Increase Marketing ROI by combining Creativity and Data | 2022
Data, Performance & Optimization
7 ways to increase marketing ROI by combining creativity and data
Last updated
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sal…
Also cited by
2026-08-19
Original Research
Gartner
· Original study ↗
Methodology
Source: Gartner
Segmentation
IndustryAll
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 69% roi increase. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech_roi_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martech_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- roi increase for marketers<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/martech_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.