B
Evidence Grade B
Safe to Cite
Dated
43%
43% -- roi increase for Brands using Litmus Email Analytics (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.litmus.com/why-litmus?utm_campaign=evrgrn-2023-blog&utm_medium=martech&utm_source=conten… ↗
Source Article
All-in-one Email Marketing Solution | Litmus
Better email
Litmus is an all-in-one email marketing platform that helps you create exceptional brand experiences for every subscriber.
Check out the Litmus plan800,000+ users across companies worldwide trust Litmus
Your end-to-end marketing success suite
Litmus is now part of the Validity product f…
Original Research
Litmus
· Original study ↗
Methodology
Based on brands' performance using Litmus Email Analytics
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using Litmus Email Analytics: 43% roi increase. Source: Litmus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-email-analytics-roi-increase
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<blockquote cite="https://lighthousedata.io/data/litmus-email-analytics-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- roi increase for Brands using Litmus Email Analytics<br><small>Source: Litmus (2023) · <a href="https://lighthousedata.io/data/litmus-email-analytics-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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