B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11,038
11,038 -- martech solution count for global martech industry (2023)
The martech landscape encompassed 11,038 solutions, representing an 11% increase compared to 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11,038
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker / martech map
Primary
Tier B
https://martechasia.net/features/the-martech-landscape-over-the-last-20-years/ ↗
Source Article
The martech landscape over the last 20 years | MartechAsia
Has the marketing profession moved forward or backward in the last 20 years?
The marketing technology (martech) landscape has changed dramatically in the last 20 years. In 2000, there were only a handful of marketing technology solutions available. Today, there are thousands of martech solutions cov…
Original Research
Scott Brinker / martech map
· Original study ↗
Methodology
Annual martech landscape count (Scott Brinker's martech map, twelfth edition), cited by MartechAsia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global martech industry: 11,038 martech solution count. Source: Scott Brinker / martech map (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-solutions-count-2023
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<blockquote cite="https://lighthousedata.io/data/martech-solutions-count-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,038</strong> -- martech solution count for global martech industry<br><small>Source: Scott Brinker / martech map (2023) · <a href="https://lighthousedata.io/data/martech-solutions-count-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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