B
Evidence Grade B
Graded
accuracy verified by the review judge
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15,384
15,384 -- martech solution count for Scott Brinker MarTech Landscape (2025)
In 2025, Scott Brinker's MarTech Landscape charted 15,384 solutions across dozens of categories.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15,384
Unit
Count
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker (chiefmartec.com)
Primary
Tier B
https://marketingwithdave.com/the-a-to-z-of-marketing-technology-martech/ ↗
Source Article
The A to Z of Marketing Technology (Martech) | Marketing with Dave
Last updated July 2026
The marketing technology landscape is vast and constantly evolving. In 2025, Scott Brinker’s MarTech Landscape charted 15,384 solutions across dozens of categories, reflecting the explosive growth and complexity of the field.
From advertising to zero-party data, today’s market…
Original Research
Scott Brinker (chiefmartec.com)
· Original study ↗
Methodology
Annual MarTech Landscape graphic by Scott Brinker, cataloging marketing technology solutions by category
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Scott Brinker MarTech Landscape: 15,384 martech solution count. Source: Scott Brinker (chiefmartec.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-landscape-solutions-2025
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<blockquote cite="https://lighthousedata.io/data/martech-landscape-solutions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,384</strong> -- martech solution count for Scott Brinker MarTech Landscape<br><small>Source: Scott Brinker (chiefmartec.com) (2025) · <a href="https://lighthousedata.io/data/martech-landscape-solutions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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