B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100,000,000
100,000,000 -- loyalty program members for Marriott Rewards / Starwood Preferred Guest / Ritz-Carlton Rewards (2018)
The Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards loyalty programs collectively have over 100 million members.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100,000,000
Unit
Count
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marriott Vacations Worldwide
Primary
Tier A
https://www.marriottvacationsworldwide.com/2018/04/vac-ilg_transaction_release/ ↗
Source Article
Marriott Vacations Worldwide to Acquire ILG to Create a Leading Global Provider of Premier Vacation Experiences - Marriott Vacations Worldwide
Marriott Vacations Worldwide to Acquire ILG to Create a Leading Global Provider of Premier Vacation Experiences
Leading upper-upscale and luxury vacation ownership and exchange company will have over 100 vacation properties around the world and approximately 650,000 owners
Exclusive access to the wo…
Original Research
Marriott Vacations Worldwide
· Original study ↗
Methodology
Company press release; loyalty programs expected to combine into single program in early 2019
Methodology documented
Segmentation
IndustryHospitality
Company SizeEnterprise
RegionGlobal
Cite this stat
Plain Text
Marriott Rewards / Starwood Preferred Guest / Ritz-Carlton Rewards: 100,000,000 loyalty program members. Source: Marriott Vacations Worldwide (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-starwood-loyalty-members-2018
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<blockquote cite="https://lighthousedata.io/data/marriott-starwood-loyalty-members-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000,000</strong> -- loyalty program members for Marriott Rewards / Starwood Preferred Guest / Ritz-Carlton Rewards<br><small>Source: Marriott Vacations Worldwide (2018) · <a href="https://lighthousedata.io/data/marriott-starwood-loyalty-members-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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