B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

120,000,000

120,000,000 -- loyalty program members for Wyndham Rewards (2025)

2025  · Adora AI / Wyndham Hotels & Resorts

Wyndham Rewards has 120 million loyalty program members worldwide.

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Attribution: Adora AI / Wyndham Hotels & Resorts View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
120,000,000
Unit
Count
Data Vintage
2025
Entity
Wyndham Rewards
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Adora AI / Wyndham Hotels & Resorts Primary Tier A
https://www.adora-ai.com/news/marketing-transformation-ai-era-wyndham-martech ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Marketing Transformation in an AI Era: How Wyndham’s Head of Loyalty and Engagement Applies a Banker’s Discipline to Martech Decisions
Customer Stories Marketing Transformation in an AI Era: How Wyndham’s Head of Loyalty and Engagement Applies a Banker’s Discipline to Martech Decisions Every enterprise marketing leader is drowning in the same problem: too many AI vendors, too many promises, and no clear framework for separating rea…
Original Research
Adora AI / Wyndham Hotels & Resorts · Original study ↗

Company customer story / official announcement

Methodology documented
Industrymarketing
Plain Text
Wyndham Rewards: 120,000,000 loyalty program members. Source: Adora AI / Wyndham Hotels & Resorts (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyndham-rewards-members-120m
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<blockquote cite="https://lighthousedata.io/data/wyndham-rewards-members-120m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120,000,000</strong> -- loyalty program members for Wyndham Rewards<br><small>Source: Adora AI / Wyndham Hotels & Resorts (2025) · <a href="https://lighthousedata.io/data/wyndham-rewards-members-120m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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