B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.99%
4.99% -- average click through rate for Marpipe creative experiments (2020-11)
Across five cycles of Marpipe creative experiments, the total average CTR was 4.99%.
- Ads specifically targeted marketers informing them that the ads were part of an experiment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.99%
Unit
Percentage
Data Vintage
2020-11
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier A
https://www.marpipe.com/blog/experiment-five-november-2020 ↗
Source Article
Experiment 5 (November 2020): Format, Tags, & Product Ads | Marpipe
Learn how to maximize the impact of your product ads with our fifth experiment. Find out what tags, formats, and strategies work best for you.
Does Creative Matter: a series of experiments in which we run ads targeting marketers, telling the marketers that these ads are part of an experiment. The go…
Original Research
Marpipe
· Original study ↗
Methodology
Aggregate across 5 experiment cycles, 10,868 total clicks, ~$1,000 ad spend
Methodology documented
Segmentation
IndustryMarTech
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Marpipe creative experiments: 4.99% average click through rate. Source: Marpipe (2020-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marpipe-cumulative-avg-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marpipe-cumulative-avg-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.99%</strong> -- average click through rate for Marpipe creative experiments<br><small>Source: Marpipe (2020-11) · <a href="https://lighthousedata.io/data/marpipe-cumulative-avg-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.