B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- adoption rate for marketing and sales positions using Generative AI (2024)
34% of people in marketing and sales positions use Generative AI, making them the most likely employee function to use it.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
NoGood
Primary
Tier A
https://nogood.io/blog/llm-in-marketing-application-report/ ↗
Source Article
LLMs in Marketing: Application and Performance Report | NoGood
The rapid adoption and advancement of Large Language Models (LLMs) changed the way we approach marketing tasks, from content creation and copywriting to strategic planning and campaign development. LLMs are supporting and simulating human creativity for more efficient and effective output. Despite t…
Original Research
NoGood
· Original study ↗
Methodology
March 2024 LLM Report
Methodology documented
Segmentation
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marketing and sales positions using Generative AI: 34% adoption rate. Source: NoGood (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-sales-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-sales-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- adoption rate for marketing and sales positions using Generative AI<br><small>Source: NoGood (2024) · <a href="https://lighthousedata.io/data/marketing-sales-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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