B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- genai skill transformation rate for Marketing profession (2025)
Around 69% of marketing skills are likely to evolve into shared human-AI tasks.
- Skills are likely to evolve into hybrid human-AI tasks rather than be fully replaced
- Actual disruption depends on technology adoption and reskilling
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Indeed
Primary
Tier B
https://digitalmarketingdesk.co.uk/marketing-4th-in-genai-risk/ ↗
Source Article
Marketing 4th in GenAI Risk
Indeed’s latest AI at Work report places marketing as the fourth most exposed profession to generative AI, with almost seven in ten skills (69%) likely to evolve into shared human–AI tasks.
The study revealed that around 26% of all roles across the workforce are highly vulnerable to AI-driven transf…
Original Research
Indeed
· Original study ↗
Methodology
Indeed AI at Work report; ~2,900 workplace skills assessed against U.S. job postings using LLMs (GPT-4.1, Claude Sonnet 4)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing profession: 69% genai skill transformation rate. Source: Indeed (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-genai-skill-exposure-69
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<blockquote cite="https://lighthousedata.io/data/marketing-genai-skill-exposure-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- genai skill transformation rate for Marketing profession<br><small>Source: Indeed (2025) · <a href="https://lighthousedata.io/data/marketing-genai-skill-exposure-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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