B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
79%
79% -- genai skill transformation rate for Data and analytics (2025)
In data and analytics, 79% of skills are open to transformation by generative AI.
- Reflects potential transformation rather than guaranteed outcome
- Depends on business adoption and integration
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Indeed
Primary
Tier B
https://digitalmarketingdesk.co.uk/marketing-4th-in-genai-risk/ ↗
Source Article
Marketing 4th in GenAI Risk
Indeed’s latest AI at Work report places marketing as the fourth most exposed profession to generative AI, with almost seven in ten skills (69%) likely to evolve into shared human–AI tasks.
The study revealed that around 26% of all roles across the workforce are highly vulnerable to AI-driven transf…
Original Research
Indeed
· Original study ↗
Methodology
Indeed GenAI Skill Transformation Index
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Cite this stat
Plain Text
Data and analytics: 79% genai skill transformation rate. Source: Indeed (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-analytics-skills-transformable-79
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<blockquote cite="https://lighthousedata.io/data/data-analytics-skills-transformable-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- genai skill transformation rate for Data and analytics<br><small>Source: Indeed (2025) · <a href="https://lighthousedata.io/data/data-analytics-skills-transformable-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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