B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- mobile email open rate for Marketing emails (global) (2014)
Nearly two-thirds (65%) of marketing emails globally are opened on mobile devices.
- Original research firm is not specified; cited via Search Engine Journal
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://unmarketed.wordpress.com/2014/02/14/2014-report-23-of-emails-now-opened-on-mobile-devices/ ↗
Source Article
They Want To Get Di-gi-tal, Di-gi-tal: 2/3 Of Emails Now Opened on Mobile Devices
If there were any doubts before, the time to dispatch them is now.
Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile devices.
Citing the latest industry dat…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Share of marketing email opens occurring on mobile devices; reported via Matt Southern of Search Engine Journal citing unnamed 'latest industry data' — original research firm not identified in this source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing emails (global): 65% mobile email open rate. Source: Search Engine Journal (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-emails-opened-on-mobile-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-emails-opened-on-mobile-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- mobile email open rate for Marketing emails (global)<br><small>Source: Search Engine Journal (2014) · <a href="https://lighthousedata.io/data/marketing-emails-opened-on-mobile-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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