B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget pct of company revenue for company marketing budgets (Gartner CMO Spend Survey, as cited) (2025)
Gartner reports that marketing budgets average 7.7% of total company revenue.
- Secondary citation from Gartner without specific survey year named directly in text beyond 'now'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.fractionalcmopartners.com/blogs/fractional-cmo-for-saas ↗
Source Article
Fractional CMO for SaaS | Expert Growth Leadership That Scales With You
Fractional CMO for SaaS: Expert Growth Leadership That Scales With You
Written by: Jayant Kshirsagar
In the competitive SaaS arena, growth doesn’t wait — and neither should your marketing leadership. As customer acquisition costs climb and buyer attention shortens, startups and enterprises alike nee…
Original Research
Gartner
· Original study ↗
Methodology
Secondary citation: vendor blog attributes figure to Gartner (CMO Spend Survey); the same sentence states budgets declined from 12% of revenue pre-pandemic, which could not be verified against the named primary source. Blog gives no date for the Gartner figure, so vintage set to article year (2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
company marketing budgets (Gartner CMO Spend Survey, as cited): 7.7% marketing budget pct of company revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-7-7-percent-of-company-revenue
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-7-7-percent-of-company-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget pct of company revenue for company marketing budgets (Gartner CMO Spend Survey, as cited)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-7-7-percent-of-company-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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