B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.8%
7.8% -- marketing budget pct of company revenue for Marketing budgets of North America, UK and Europe companies (CMO respondents) (Q1 2026)
In 2026, marketing budgets were 7.8% of company revenue among surveyed companies in North America, the UK, and Europe.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://marketinghelm.com/news/marketing-budget-flat-ai-cuts-2026 ↗
Source Article
Marketing budgets flat 2026: Gartner CMO Spend Survey findings
Gartner’s 2026 CMO Spend Survey of 401 marketing leaders finds budgets at 7.8 per cent of company revenue — effectively unchanged since 2023 — while 39 per cent of CMOs plan to cut agency and labour spend, with AI-driven productivity gains being redirected into cost reduction rather than reinvestmen…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey conducted Q1 2026 among 401 marketing leaders in North America, UK and Europe; described as effectively unchanged since 2023 and up fractionally from 7.7% in 2025; extracted via secondary source MarketingHelm
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 7.7% | |
| Q1 2026 (current) | 7.8% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing budgets of North America, UK and Europe companies (CMO respondents): 7.8% marketing budget pct of company revenue. Source: Gartner (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-2026-marketing-budget-pct-revenue
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<blockquote cite="https://lighthousedata.io/data/gartner-2026-marketing-budget-pct-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- marketing budget pct of company revenue for Marketing budgets of North America, UK and Europe companies (CMO respondents)<br><small>Source: Gartner (Q1 2026) · <a href="https://lighthousedata.io/data/gartner-2026-marketing-budget-pct-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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