B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13
13 -- investment payback period for integrated marketing automation platforms (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13
Unit
Duration Months
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nucleus Research
Primary
Tier C
https://summ-it.de/en/marketing-automation/ ↗
Source Article
Marketing Automation: Efficiency for B2B companies
What is marketing automation?
Marketing automation refers to the use of software and technology to automatically perform repetitive marketing tasks. The goal of marketing automation is to increase efficiency and enable personalized communication with customers by automating manual processes such as …
Original Research
Nucleus Research
· Original study ↗
Methodology
Cited by Nucleus Research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
integrated marketing automation platforms: 13 investment payback period. Source: Nucleus Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-payback-13-months
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-payback-13-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- investment payback period for integrated marketing automation platforms<br><small>Source: Nucleus Research (2026) · <a href="https://lighthousedata.io/data/marketing-automation-payback-13-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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