B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4
4 -- investment payback period for Companies implementing HubSpot Marketing Hub (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Duration Months
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier B
https://www.hubspot.es/use-case/build-marketing-business-case ↗
Source Article
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Original Research
IDC
· Original study ↗
Methodology
Average time for companies implementing the platform to recover their investment, per IDC study on HubSpot Marketing Hub cited on the page; no date stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies implementing HubSpot Marketing Hub: 4 investment payback period. Source: IDC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-marketing-hub-4-month-payback
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<blockquote cite="https://lighthousedata.io/data/hubspot-marketing-hub-4-month-payback" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- investment payback period for Companies implementing HubSpot Marketing Hub<br><small>Source: IDC (2023) · <a href="https://lighthousedata.io/data/hubspot-marketing-hub-4-month-payback" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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