B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
37%
37% -- adoption rate for marketing and advertising industry AI adoption (2024)
37% of professionals in the marketing and advertising industry were utilizing AI technology in their daily tasks according to the March 2024 LLM Report.
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Lighthouse Research Team
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Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
NoGood
Primary
Tier A
https://nogood.io/blog/llm-in-marketing-application-report/ ↗
Source Article
LLMs in Marketing: Application and Performance Report | NoGood
The rapid adoption and advancement of Large Language Models (LLMs) changed the way we approach marketing tasks, from content creation and copywriting to strategic planning and campaign development. LLMs are supporting and simulating human creativity for more efficient and effective output. Despite t…
Original Research
NoGood
· Original study ↗
Methodology
March 2024 LLM Report
Methodology documented
Segmentation
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marketing and advertising industry AI adoption: 37% adoption rate. Source: NoGood (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- adoption rate for marketing and advertising industry AI adoption<br><small>Source: NoGood (2024) · <a href="https://lighthousedata.io/data/marketing-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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