B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- video content adoption rate for worldwide marketers (2022)
Over 69% of worldwide marketers projected they would use video content as part of their content strategy in 2022.
- projected usage
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://influencernexus.com/content-marketing-for-wellness-technology-brands-5/ ↗
Source Article
5 Best Content Marketing Strategies For Brands (2023) - InfluencerNexus
What Is Content Marketing?
Content marketing is the practice of using all types of content with the purpose of strengthening a brand, building demand generation, and converting new customers/users.
Some of the most common forms of content marketing include video, podcasts, blogs, webinars, newslette…
Original Research
Statista
· Original study ↗
Methodology
Statista cited by InfluencerNexus
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
worldwide marketers: 69% video content adoption rate. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-strategy-69-2022
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<blockquote cite="https://lighthousedata.io/data/marketers-video-strategy-69-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- video content adoption rate for worldwide marketers<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/marketers-video-strategy-69-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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