B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- video content adoption rate for businesses (B2B content marketers) (2026)
91% of B2B companies use video as a content format.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
customerimpact.be
Primary
Tier C
https://www.customerimpact.be/de/marketing-statistiken/content-strategie/ ↗
Source Article
Content-Strategie Statistiken 2026 (B2B)
Statistiken zur Content-Strategie
Eine gute Content-Strategie dreht sich nicht um mehr veröffentlichen, sondern um den richtigen Content an der richtigen Stelle im Funnel. Diese Zahlen zeigen, was im B2B funktioniert und wo die meisten Unternehmen Punkte liegen lassen.
Zuletzt aktualisiert: · 8 gepr…
Original Research
customerimpact.be
· Original study ↗
Methodology
Refers to businesses using video as a content format.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses (B2B content marketers): 91% video content adoption rate. Source: customerimpact.be (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-video-content-b2b-2026
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<blockquote cite="https://lighthousedata.io/data/businesses-using-video-content-b2b-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- video content adoption rate for businesses (B2B content marketers)<br><small>Source: customerimpact.be (2026) · <a href="https://lighthousedata.io/data/businesses-using-video-content-b2b-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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