B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- cdp adoption rate for marketers (2025)
72% of marketers use Customer Data Platforms (CDPs) alongside other tools to refine their strategies and measure success.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.decisionfoundry.com/marketing-data/articles/demystifying-cdp-meaning-a-comprehensive-gui… ↗
Source Article
Customer Data Platform (CDP) Meaning and Benefits
Connected Data, Connected Customers
A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story—preferences, behaviors, needs. The CDP meaning is straightforward – it’s a platform that unifies all these customer interactions in one…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce 9th State of Marketing Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 72% cdp adoption rate. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-cdps-salesforce-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-using-cdps-salesforce-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- cdp adoption rate for marketers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/marketers-using-cdps-salesforce-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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