B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
84%
84% -- cdp adoption rate for data clean room users in digital advertising (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
iopex.com
Primary
Tier C
https://www.iopex.com/blog/data-clean-rooms-vs-cdp ↗
Source Article
Data Clean Rooms and CDP: Everything Brands Need To Know
The global Customer Data Platform (CDP) market, expected to cross $28 billion by 2028 with a CAGR of 39.9%, highlights the growing dependence on data-driven marketing strategies. As the cornerstone of modern marketing, CDPs have become indispensable for businesses seeking to harness the power of the…
Original Research
iopex.com
· Original study ↗
Methodology
Blog states 'almost 84%' of data clean room users in digital advertising are leveraging CDPs; figure cited without attribution to a named study. Publication year not stated; vintage estimated from content context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
data clean room users in digital advertising: 84% cdp adoption rate. Source: iopex.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dcr-users-cdp-adoption
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<blockquote cite="https://lighthousedata.io/data/dcr-users-cdp-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- cdp adoption rate for data clean room users in digital advertising<br><small>Source: iopex.com (2024) · <a href="https://lighthousedata.io/data/dcr-users-cdp-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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