B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- ai usage rate for marketers (2024)
64% of marketers are already using AI according to HubSpot's 2024 State of Marketing & Trends Report.
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Lighthouse Research Team
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.digitaldialog.co.uk/ai-marketing-training-become-the-go-to-expert-in-your-travel-marketi… ↗
Source Article
AI Marketing Training: Become the Go-To Expert in Your Travel Marketing Circle - Digital Dialog
AI Marketing Training: Become the Go-To Expert in Your Travel Marketing Circle
Ever feel like the world of digital marketing is moving so fast, it’s hard to keep up? That’s because it is. And right at the heart of this fast-paced evolution is AI. If you’ve been hearing the buzz around AI in marketin…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2024 State of Marketing & Trends Report, cited by Digital Dialog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 64% ai usage rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-64pct-2024
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<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-64pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- ai usage rate for marketers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/marketers-using-ai-64pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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