B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- marketer ai adoption rate for Marketing professionals (2018)
According to the Salesforce 2020 State of Marketing report cited in the article, 29% of marketing professionals used AI in 2018.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://en.bytebio.com/blog/futuro-crm-marketing ↗
Source Article
The future of CRM in the journey of marketers
Blog Bytebio
The future of CRM in the journey of marketers
See in this article the future of CRM from a marketing perspective and how the consumer experience is as important as the products or services offered!
The pace of change in the market is accelerating, with new technologies and trends that a…
Original Research
Salesforce
· Original study ↗
Methodology
Baseline AI adoption figure cited from the Salesforce 2020 State of Marketing report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing professionals: 29% marketer ai adoption rate. Source: Salesforce (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-2018
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<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- marketer ai adoption rate for Marketing professionals<br><small>Source: Salesforce (2018) · <a href="https://lighthousedata.io/data/marketers-using-ai-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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