B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- marketer ai adoption rate for Marketers (2026)
75% of marketers have adopted AI according to the Salesforce State of Marketing 2026 report.
- la majorité l'utilise encore principalement pour des tâches ponctuelles
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://winleads.fr/agent-ia-marketing-guide-complet/ ↗
Source Article
Qu'est-ce qu'un agent IA en marketing ? Guide complet pour les équipes 2026 - Winleads
3 points à retenir :
- Un agent IA est un système autonome qui perçoit son environnement, prend des décisions et exécute des actions par lui-même, sans intervention humaine à chaque étape.
- La différence avec ChatGPT : un agent IA peut utiliser des outils externes (CRM, Google Ads, email…), planifi…
Original Research
Salesforce
· Original study ↗
Methodology
Share of marketers who have adopted AI, per Salesforce State of Marketing 2026 as cited by Winleads; article notes most still use AI mainly for one-off tasks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 75% marketer ai adoption rate. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-adoption-salesforce-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-adoption-salesforce-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketer ai adoption rate for Marketers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/marketers-ai-adoption-salesforce-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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