B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- gamification adoption rate for Marketers (ad:tech London 2011) (2011-10)
27% of surveyed marketers at ad:tech London 2011 have actually used gamification tactics in their campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2011-10
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upstream
Primary
Tier A
https://www.upstreamsystems.com/press/press-releases/upstream-research-shows-three-quarters-of-marke… ↗
Source Article
Upstream Research Shows Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
Original Research
Upstream
· Original study ↗
Methodology
Upstream poll of 100 marketing delegates at ad:tech London 2011; share who had actually used gamification tactics in campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (ad:tech London 2011): 27% gamification adoption rate. Source: Upstream (2011-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-used-gamification-2011
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<blockquote cite="https://lighthousedata.io/data/marketers-used-gamification-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- gamification adoption rate for Marketers (ad:tech London 2011)<br><small>Source: Upstream (2011-10) · <a href="https://lighthousedata.io/data/marketers-used-gamification-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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