71%
71% -- gamification adoption rate for Companies with employee advocacy programs (Sociuu platform) (2024 (report year not specified in source))
71% of companies use gamification to make participation fun and engaging for their employees.
- Report year and exact denominator definition not explicitly detailed in the blog post beyond around 100,000 platform users.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Vendor benchmark data drawn from Sociuu's own platform, based on approximately 100,000 users of its employee advocacy platform. The denominator for 'companies' (e.g., all platform customers vs. surveyed firms) is not specified, and the report title and publication date are not stated. Employee advocacy is a brand/social marketing channel, making this a marketing-technology adoption benchmark.
<blockquote cite="https://lighthousedata.io/data/gamification-adoption-employee-advocacy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- gamification adoption rate for Companies with employee advocacy programs (Sociuu platform)<br><small>Source: Sociuu (2024 (report year not specified in source)) · <a href="https://lighthousedata.io/data/gamification-adoption-employee-advocacy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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