B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- content marketing investment rate for Marketers from 39 countries (2019)
According to SEMrush, 91% of marketers across 39 countries invested massively in content marketing in 2019.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier C
https://shaildigital.com/why-content-marketing-isnt-working-for-you/ ↗
Source Article
5 Reasons Why Content Marketing isn’t Working For You - Shail Digital
5 Reasons Why Content Marketing isn’t Working For You
Everyone is producing content – not daily or hourly, but every second. But is content working showing the results as it should? SEMrush reports that 91% of marketers from 39 countries invested massively in content marketing in 2019. From blog pos…
Original Research
SEMrush
· Original study ↗
Methodology
Blog article citing SEMrush research; survey covers marketers across 39 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers from 39 countries: 91% content marketing investment rate. Source: SEMrush (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-investing-content-marketing-2019
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<blockquote cite="https://lighthousedata.io/data/marketers-investing-content-marketing-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- content marketing investment rate for Marketers from 39 countries<br><small>Source: SEMrush (2019) · <a href="https://lighthousedata.io/data/marketers-investing-content-marketing-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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