B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- planned social media spend increase for Social news feed ads (2023)
According to Kantar's 'Reactions' study, social news feed ads will benefit from planned social media spend increases among marketers in 2023 with a 52% net/planned increase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://optimapublicrelations.com/social-media/ ↗
Source Article
Social Media - Optima Public Relations
#SOCIAL MEDIA OPTIONS Social Media Marketing
Search Engine Journal reports 84% of the US population used at least one social media network in 2022. Social media platforms are a critical component of your branding and message deployment. Whether you're selling something, providing a service, looking …
Original Research
Kantar
· Original study ↗
Methodology
Kantar Reactions study of marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social news feed ads: 52% planned social media spend increase. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increase-social-news-feed-ads-spend-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-increase-social-news-feed-ads-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- planned social media spend increase for Social news feed ads<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/marketers-increase-social-news-feed-ads-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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