B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- planned social media spend increase for Influencer content (2023)
According to Kantar's Reactions study, influencer content is seeing a +56% planned spend increase among marketers planning to increase social media spending in 2023.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://optimapublicrelations.com/social-media/ ↗
Source Article
Social Media - Optima Public Relations
#SOCIAL MEDIA OPTIONS Social Media Marketing
Search Engine Journal reports 84% of the US population used at least one social media network in 2022. Social media platforms are a critical component of your branding and message deployment. Whether you're selling something, providing a service, looking …
Original Research
Kantar
· Original study ↗
Methodology
Kantar Reactions study of marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Influencer content: 56% planned social media spend increase. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increase-influencer-content-spend-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-increase-influencer-content-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- planned social media spend increase for Influencer content<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/marketers-increase-influencer-content-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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