B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
92%
92% -- content valued as critical asset rate for B2B marketers (2022)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
B2B Marketing in 2022 – The Ultimate Guide
What Is B2B Marketing?
Business to Business marketing refers to the marketing of products/services to other businesses and organizations via various marketing channels.
Who is B2B Marketing For?
Any Business that sells products or services to other Business. This can come in several forms like softw…
Methodology
Cited as 'according to a survey'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 92% content valued as critical asset rate. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-critical-business-asset-2022
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<blockquote cite="https://lighthousedata.io/data/marketers-content-critical-business-asset-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- content valued as critical asset rate for B2B marketers<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/marketers-content-critical-business-asset-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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