B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- content valued as critical asset rate for marketers (2025)
92% of marketers report that their organization values content as a critical business asset.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalthoughtz.com
Primary
Tier C
https://digitalthoughtz.com/2025/08/27/b2b-marketing-the-ultimate-guide/ ↗
Source Article
Who is B2B Marketing For?
|
Getting your Trinity Audio player ready...
|
What Is B2B Marketing?
Business to Business marketing refers to the marketing of products/services to other businesses and organizations via various marketing channels.
Who is B2B Marketing For?
Any Business that sells products or services to other Busi…
Original Research
digitalthoughtz.com
· Original study ↗
Methodology
Cited as 'according to a survey'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 92% content valued as critical asset rate. Source: digitalthoughtz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-critical-asset-92
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-critical-asset-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- content valued as critical asset rate for marketers<br><small>Source: digitalthoughtz.com (2025) · <a href="https://lighthousedata.io/data/content-critical-asset-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.