B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- share of marketers prioritizing objective for Marketers prioritizing minimizing ad waste (2023)
21% of marketers cite minimizing ad waste and maximizing ad performance as a popular objective.
- Study is unnamed/unattributed
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
flipnode.io
Primary
Tier C
https://flipnode.io/data-driven-marketing ↗
Source Article
Data-Driven Marketing: How Big Data Helps Make Business Decisions - Flipnode
Data-Driven Marketing: How Big Data Helps Make Business Decisions
Flipnode on May 26 2023
A recent study conducted by McKinsey shed light on the remarkable growth of the retail sector between March and August 2020, highlighting the importance of data-driven marketing. However, many companies faced c…
Original Research
flipnode.io
· Original study ↗
Methodology
Unattributed recent study cited by Flipnode
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers prioritizing minimizing ad waste: 21% share of marketers prioritizing objective. Source: flipnode.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-objective-ad-waste-21
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<blockquote cite="https://lighthousedata.io/data/marketer-objective-ad-waste-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of marketers prioritizing objective for Marketers prioritizing minimizing ad waste<br><small>Source: flipnode.io (2023) · <a href="https://lighthousedata.io/data/marketer-objective-ad-waste-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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