B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- share of marketers prioritizing objective for Marketers prioritizing multi-touch attribution (2023)
11% of marketers cite enhancing multi-touch attribution as a popular objective.
- Study is unnamed/unattributed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
flipnode.io
Primary
Tier C
https://flipnode.io/data-driven-marketing ↗
Source Article
Data-Driven Marketing: How Big Data Helps Make Business Decisions - Flipnode
Data-Driven Marketing: How Big Data Helps Make Business Decisions
Flipnode on May 26 2023
A recent study conducted by McKinsey shed light on the remarkable growth of the retail sector between March and August 2020, highlighting the importance of data-driven marketing. However, many companies faced c…
Original Research
flipnode.io
· Original study ↗
Methodology
Unattributed recent study cited by Flipnode
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers prioritizing multi-touch attribution: 11% share of marketers prioritizing objective. Source: flipnode.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-objective-multi-touch-attribution-11
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketer-objective-multi-touch-attribution-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of marketers prioritizing objective for Marketers prioritizing multi-touch attribution<br><small>Source: flipnode.io (2023) · <a href="https://lighthousedata.io/data/marketer-objective-multi-touch-attribution-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.