B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9.7%
9.7% -- engagement rate for Marc Jacobs (2024)
Marc Jacobs achieved an average engagement rate of 9.7% across the 165 videos it posted on TikTok during 2024.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.7%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
165
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://www.303.london/blog/why-luxury-handbag-brands-keep-getting-social-media-wrong-and-how-to-fix… ↗
Source Article
Why Luxury Handbag Brands Keep Getting Social Media Wrong (And How to Fix It)
Original Research
Econsultancy
· Original study ↗
Methodology
Cited from Econsultancy analysis of luxury social strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marc Jacobs: 9.7% engagement rate. Source: Econsultancy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marc-jacobs-tiktok-engagement-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marc-jacobs-tiktok-engagement-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.7%</strong> -- engagement rate for Marc Jacobs<br><small>Source: Econsultancy (2024) · <a href="https://lighthousedata.io/data/marc-jacobs-tiktok-engagement-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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