B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.09%
34.09% -- facebook engagement rate for Make Up Store Australia (MUSA) (2016-11)
Make Up Store Australia's shared Facebook video featuring Chloe Morello achieved an engagement rate of 34.09% in November 2016.
- Applies to a specific Facebook post featuring beauty influencer Chloe Morello
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.09%
Unit
Percentage
Data Vintage
2016-11
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Status
Primary
Tier B
https://www.socialstatus.io/beauty-industry-dominating-online-engagement/ ↗
Source Article
Why the Beauty Industry is Dominating Online Engagement - Social Status
With saturation like this, we decided to investigate the $60 billion beauty industry and see what digital trends were driving these high numbers of engagement.
81% of consumers research online before making a purchasing decision.
Consumer’s are becoming far more invested at every stage of the purcha…
Original Research
Social Status
· Original study ↗
Methodology
Top 10 Most Engaging Retail Posts
Methodology documented
Segmentation
IndustryRetail
RegionAU
Channelsocial
Cite this stat
Plain Text
Make Up Store Australia (MUSA): 34.09% facebook engagement rate. Source: Social Status (2016-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/make-up-store-australia-facebook-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/make-up-store-australia-facebook-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.09%</strong> -- facebook engagement rate for Make Up Store Australia (MUSA)<br><small>Source: Social Status (2016-11) · <a href="https://lighthousedata.io/data/make-up-store-australia-facebook-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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