B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.08%
0.08% -- facebook engagement rate for Gigantti (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.08%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EzyInsights
Primary
Tier A
https://ezyinsights.com/number-one-means-nothing/ ↗
Source Article
When number one means nothing. - EzyInsights
I recently read an article in Markkinointi & Mainonta where Richard von Kaufmann from media agency Zipipop Freud looked at a few ‘top’ Finnish Facebook brands and applied his ‘golden triangle’ strategy to their existing social media behaviour. In that article, a lot of what he says is sensible and d…
Original Research
EzyInsights
· Original study ↗
Methodology
Total engagement (likes, comments and shares) divided by page likes and then divided by the number of days in the period. Using the Ezy engagement measurement.
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Gigantti: 0.08% facebook engagement rate. Source: EzyInsights (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ezyinsights-gigantti-facebook-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/ezyinsights-gigantti-facebook-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.08%</strong> -- facebook engagement rate for Gigantti<br><small>Source: EzyInsights (2021) · <a href="https://lighthousedata.io/data/ezyinsights-gigantti-facebook-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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