B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.1%
0.1% -- average email unsubscribe rate for daily deals/e-coupons industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier B
http://www.drip.com/blog/reduce-email-unsubscribe-rates ↗
Source Article
7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)
I get it: You can’t please everyone. People opt-out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them).
Jokes aside, improving customer retention is a real concern for many businesses.
According to InsightSquared, it can cost you anywhere from 5-25 times more to acquire …
Original Research
Mailchimp
· Original study ↗
Methodology
According to Mailchimp research
Segmentation
Industrymarketing
Cite this stat
Plain Text
daily deals/e-coupons industry: 0.1% average email unsubscribe rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp_unsubscribe_rate_daily_deals
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<blockquote cite="https://lighthousedata.io/data/mailchimp_unsubscribe_rate_daily_deals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- average email unsubscribe rate for daily deals/e-coupons industry<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/mailchimp_unsubscribe_rate_daily_deals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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