B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

0.12%

0.12% -- average email unsubscribe rate for Small And Medium B2B Businesses (2024)

Name: Average Email Unsubscribe Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2024 · Hellobrilliantmarketing.com

The average email unsubscribe rate benchmark for B2B businesses is 0.12%.

Includes data from B2B mega-giants across various industries

Cite this stat Share How we verify

Attribution: Hellobrilliantmarketing.com View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

0.12%

Unit

Percentage

Data Vintage

2024

Entity

Small And Medium B2B Businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Hellobrilliantmarketing.com Primary Tier B

https://www.hellobrilliantmarketing.com/post/optimizing-your-b2b-marketing-strategy-key-industry-ben… ↗

Confidence: 57/100 Vintage: 2024 Channel: Common Crawl

Source Article

Optimizing your B2B marketing strategy: Key industry benchmarks

Also cited by

brevo.com https://www.brevo.com/

2026-08-16

Original Research

Hellobrilliantmarketing.com · Original study ↗

Methodology

Average unsubscribe rate, includes data from B2B mega-giants

Segmentation

Industrymarketing

Cite this stat

Plain Text

Small And Medium B2B Businesses: 0.12% average email unsubscribe rate. Source: Hellobrilliantmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-email-unsubscribe-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-marketing-email-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- average email unsubscribe rate for Small And Medium B2B Businesses<br><small>Source: Hellobrilliantmarketing.com (2024) · <a href="https://lighthousedata.io/data/b2b-marketing-email-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →