B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.22%
0.22% -- email unsubscribe rate for Mailchimp all-industry (2023-12)
Mailchimp's benchmark all-industry average email unsubscribe rate is 0.22% as of December 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.22%
Unit
Percentage
Data Vintage
2023-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier A
https://mymindstudio.ai/blog/lead-generation-funnel-setup-for-service-businesses ↗
Source Article
Lead Generation Funnel Setup for Service Businesses
Most service businesses are leaving serious money on the table. Studies consistently show that 79% of marketing leads never convert into sales — not because the service is bad, but because there is no system in place to nurture those leads from first contact to signed contract. If you have been rely…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp benchmarks, last updated December 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp all-industry: 0.22% email unsubscribe rate. Source: Mailchimp (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-unsubscribe-rate-all-industry
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mailchimp-unsubscribe-rate-all-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.22%</strong> -- email unsubscribe rate for Mailchimp all-industry<br><small>Source: Mailchimp (2023-12) · <a href="https://lighthousedata.io/data/mailchimp-unsubscribe-rate-all-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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