B
Evidence Grade B
Safe to Cite
Recent
27
27 -- roi for e-commerce businesses using Mailchimp's Standard plan (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier A
https://mailchimp.com/presents/podcast/listening/jeff-spencer-and-sammy-tweedy/ ↗
Source Article
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Original Research
Mailchimp
· Original study ↗
Methodology
Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce businesses using Mailchimp's Standard plan: 27 roi. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-roi-standard-plan
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<blockquote cite="https://lighthousedata.io/data/mailchimp-roi-standard-plan" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27</strong> -- roi for e-commerce businesses using Mailchimp's Standard plan<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/mailchimp-roi-standard-plan" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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