B Evidence Grade B Safe to Cite Current

6.5%

6.5% -- roi for Social Influencer Marketing (2026)

Name: ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2026 · Tomoson

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Attribution: Tomoson View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

6.5%

Unit

Percentage

Data Vintage

2026

Entity

Social Influencer Marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (18)

Tomoson Primary Tier C

https://www.axiapr.com/blog/your-companys-marketing-strategy-is-missing-something ↗

Confidence: 72/100 Vintage: 2026 Channel: Common Crawl

Source Article

Influencer Marketing Planning Checklists

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with check…

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axiapr.com https://www.axiapr.com/blog/your-companys-marketing-strategy-is-missing-somethin…

2026-08-18

Sprout Social https://sproutsocial.com/insights/influencer-client-questions/

2026-08-18

Lightspeed HQ https://www.lightspeedhq.com/blog/get-found-online/amp/

2026-08-10

influentially.co https://www.influentially.co/articles/why-b2b-brands-should-leverage-influencer-…

2026-08-12

influencer-hero.com https://www.influencer-hero.com/es/blog-detail/unraveling-the-power-of-kols-in-i…

2026-08-11

ecrm.marketgate.com https://web.archive.org/web/20220517042652id_/https://ecrm.marketgate.com/Blog/2…

2026-08-20

NotificationX https://notificationx.com/nl/blog/influencer-marketing-definitive-guide/

2026-08-11

influency.me https://influency.me/blog/influencer-marketing-o-que-e-como-mensurar-resultados-…

2026-08-13

Finanads https://finanads.com/zurich-media-pr-for-private-bankers/

2026-08-18

Element Three https://elementthree.com/blog/3-ways-to-maximize-roi-from-influencer-marketing/

2026-08-14

Digital Branding Institute https://digitalbrandinginstitute.org/7-easy-steps-successful-influencer-program/

2026-08-17

Robly https://blog.robly.com/how-to-10x-your-content-marketing/

2026-08-16

BrandBastion https://blog.brandbastion.com/5-things-brands-should-do-when-approaching-influen…

2026-08-20

TopRank Marketing https://www.toprankmarketing.com/blog/content-marketing-influencer/

2026-08-17

Spinutech https://www.spinutech.com/digital-marketing/social/influencer/what-you-need-to-k…

2026-08-19

Stellarising https://web.archive.org/web/20260412092031id_/https://www.stellarising.com/blog/…

2026-08-19

SFGate https://marketing.sfgate.com/blog/local-influencer-marketing-strategies-benefits…

2026-08-15

Original Research

Tomoson · Original study ↗

Segmentation

Industryinfluencer_marketing RoleInfluencer Marketing Specialist Channelinfluencer

Cite this stat

Plain Text

Social Influencer Marketing: 6.5% roi. Source: Tomoson (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-influencer-marketing-roi

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<blockquote cite="https://lighthousedata.io/data/social-influencer-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- roi for Social Influencer Marketing<br><small>Source: Tomoson (2026) · <a href="https://lighthousedata.io/data/social-influencer-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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