B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.96%
3.96% -- email click through rate for Non-segmented holiday email campaigns (Mailchimp) (2022)
Mailchimp data from late 2022 shows that non-segmented holiday email campaigns had a click-through rate of 3.96%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.96%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://arzhost.com/blogs/how-to-create-the-best-holiday-email-strategy/ ↗
Source Article
Create The Best Holiday Email Strategy: Tips For Success
Original Research
Mailchimp
· Original study ↗
Methodology
Baseline CTR for non-segmented campaigns; segmented campaigns reached 5.73% (45% higher)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-segmented holiday email campaigns (Mailchimp): 3.96% email click through rate. Source: Mailchimp (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-nonsegmented-campaign-ctr-2022
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<blockquote cite="https://lighthousedata.io/data/mailchimp-nonsegmented-campaign-ctr-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.96%</strong> -- email click through rate for Non-segmented holiday email campaigns (Mailchimp)<br><small>Source: Mailchimp (2022) · <a href="https://lighthousedata.io/data/mailchimp-nonsegmented-campaign-ctr-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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