B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
72.43%
72.43% -- email deliverability rate for Mailchimp (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72.43%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
purebredmarketing.com
Primary
Tier C
https://purebredmarketing.com/blog/klaviyo-vs-mailchimp-which-email-marketing-platform-is-right-for-… ↗
Source Article
Klaviyo vs. Mailchimp: Which Email Marketing Platform is Right for Your Business? - Purebred Marketing
Email marketing is essential to any business, but deciding which email marketing platform to use can be difficult. Klaviyo and Mailchimp are two of the most popular platforms, but which one is better for your business?
This blog post will compare Klaviyo and Mailchimp to determine which platform is …
Original Research
purebredmarketing.com
· Original study ↗
Methodology
Deliverability rate cited in vendor comparison blog; original measurement source unstated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 91.93% | |
| 2023 (current) | 72.43% | -21.2% |
| 2025 | 89% | +22.9% |
| 2025-2026 | 84% | -5.6% |
| 2026 | 95% | +13.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp: 72.43% email deliverability rate. Source: purebredmarketing.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-deliverability-72-43
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<blockquote cite="https://lighthousedata.io/data/mailchimp-deliverability-72-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.43%</strong> -- email deliverability rate for Mailchimp<br><small>Source: purebredmarketing.com (2023) · <a href="https://lighthousedata.io/data/mailchimp-deliverability-72-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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