B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2.2%

2.2% -- email bounce rate for average email bounce rate (2013)

Name: Email Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2013 · Kairos Marketing

The average bounce rate (non-delivery rate) for email newsletters is 2.2%.

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Attribution: Kairos Marketing View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

2.2%

Unit

Percentage

Data Vintage

2013

Entity

average email bounce rate

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kairos Marketing Primary Tier A

https://blog.kairosmarketing.net/mail-marketing/mail-kouka-2013052/ ↗

Confidence: 57/100 Vintage: 2013 Channel: Deep Crawl

Source Article

メルマガの効果測定に役立つ指標とその平均値

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Original Research

Kairos Marketing · Original study ↗

Methodology

Average bounce rate for mail magazines

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

average email bounce rate: 2.2% email bounce rate. Source: Kairos Marketing (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-bounce-rate-average

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<blockquote cite="https://lighthousedata.io/data/mail-bounce-rate-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2%</strong> -- email bounce rate for average email bounce rate<br><small>Source: Kairos Marketing (2013) · <a href="https://lighthousedata.io/data/mail-bounce-rate-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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