C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
1.7%
1.7% -- engagement rate for macro influencers (2025)
Macro influencers have an average engagement rate of 1.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Later & Fohr
Primary
Tier B
https://datamysite.com/real-roi-brand-growth-nano-influencer-campaigns-today ↗
Source Article
Real ROI & Brand Growth: Nano Influencer Campaigns Today!
Also cited by
2026-09-26
2026-09-29
2026-09-19
2026-09-17
Original Research
Later & Fohr
· Original study ↗
Methodology
Source: Later & Fohr
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
macro influencers: 1.7% engagement rate. Source: Later & Fohr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/macro-influencer-engagement-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/macro-influencer-engagement-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- engagement rate for macro influencers<br><small>Source: Later & Fohr (2025) · <a href="https://lighthousedata.io/data/macro-influencer-engagement-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.