B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5,000
5,000 -- campaign clicks for Lux Cozi KKR campaign (2016)
The Lux Cozi KKR campaign garnered over 5,000 clicks.
- Source states 'over 5000 clicks'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5,000
Unit
Count
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digitale
Primary
Tier A
http://www.digitale.co.in/lux-cozi.html ↗
Source Article
Up for Challenge
The Digitale Team was tasked by Lux Innerwear, a leading hosiery brand in India,
to recreate Lux Cozi as the brand of the future.
For the KKR campaign, the proposed age group was between 15 to 25 years. The allotted task in hand for the campaign was to upload the post on crucial match days and momen…
Original Research
Digitale
· Original study ↗
Methodology
Agency self-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lux Cozi KKR campaign: 5,000 campaign clicks. Source: Digitale (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lux-cozi-kkr-campaign-clicks-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lux-cozi-kkr-campaign-clicks-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000</strong> -- campaign clicks for Lux Cozi KKR campaign<br><small>Source: Digitale (2016) · <a href="https://lighthousedata.io/data/lux-cozi-kkr-campaign-clicks-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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