B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10.5%

10.5% -- average conversion rate for brands with ratings below 3.5 stars (2019)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2019 · Study

Brands with Google My Business ratings below 3.5 stars had average Google Ads conversion rates around 10.5%.

Study compared Google Ads conversion rates against Google My Business ratings
Conversion rate was reported as 'around 10.5%'

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Attribution: Study View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

10.5%

Unit

Percentage

Data Vintage

2019

Entity

brands with ratings below 3.5 stars

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Study Primary Tier B

https://qiigo.com/online-reputation-management/how-online-reviews-impact-your-ppc-campaigns/ ↗

Confidence: 51/100 Vintage: 2019 Channel: Deep Crawl

Source Article

How Online Reviews Impact Your PPC Campaigns

Pay Per Click (PPC) is one of the most reliable channels that multi-location and franchise brands use to generate more leads, build local awareness, and increase quality site traffic. While it can be a powerful tool, one of the most important and often over looked channels that can affect the perfor…

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Original Research

Study · Original study ↗

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

brands with ratings below 3.5 stars: 10.5% average conversion rate. Source: Study (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low_rating_conversion_rate

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<blockquote cite="https://lighthousedata.io/data/low_rating_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- average conversion rate for brands with ratings below 3.5 stars<br><small>Source: Study (2019) · <a href="https://lighthousedata.io/data/low_rating_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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