B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- content completion rate for Long-form video content (2025)
Long-form video content typically has a 12% completion rate.
- Cited as a typical industry comparison benchmark from Casted
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Lighthouse Research Team
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Casted
Primary
Tier C
https://agents.jarpodcasts.com/the-complete-guide-to-podcast-roi-moving-past-vanity-metrics ↗
Source Article
The Complete Guide to Podcast ROI: Moving Past Vanity Metrics
The Complete Guide to Podcast ROI: Moving Past Vanity Metrics
Roger Nairn
If your brand’s podcast gets 10,000 listens but does nothing for the business, it failed. Big numbers might look impressive on a board deck, but they rarely tell the whole story of performance. True podcast effectiveness requi…
Original Research
Casted
· Original study ↗
Methodology
Cited as typical completion rate for long-form video, used as comparison to podcast consumption.
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Long-form video content: 12% content completion rate. Source: Casted (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-form-video-completion-rate-12pct
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<blockquote cite="https://lighthousedata.io/data/long-form-video-completion-rate-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- content completion rate for Long-form video content<br><small>Source: Casted (2025) · <a href="https://lighthousedata.io/data/long-form-video-completion-rate-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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