B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- content completion rate for online content readers (2013)
A 2013 Chartbeat study indicates that most readers get about 60% of the way through a piece of content.
- applies to 'most readers'
- approximate value ('about 60%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chartbeat
Primary
Tier C
https://jordanmulson77.wordpress.com/2015/06/05/content-marketing-for-boring-industries-10-tips-for-… ↗
Source Article
Content Marketing for “Boring” Industries: 10 Tips for Creating Interesting Content
Ever start writing a piece and wonder if anyone’s even gonna read it?
Not to make you paranoid, but … you should be paranoid.
Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. The other 40% of the stuff you wrote? Well, …
Original Research
Chartbeat
· Original study ↗
Methodology
Chartbeat reader engagement study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online content readers: 60% content completion rate. Source: Chartbeat (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-completion-rate-60-percent-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-completion-rate-60-percent-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content completion rate for online content readers<br><small>Source: Chartbeat (2013) · <a href="https://lighthousedata.io/data/content-completion-rate-60-percent-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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