B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- roi uplift for London Midland TV campaign (2012)
London Midland's 2012 TV campaign achieved a 38% uplift in return on investment compared to the 3 previous years.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/london-midland-gets-back-on-track-by-using-tv-for-the-first-tim… ↗
Source Article
London Midland gets back on track by using TV for the first time
Key Points
- London Midland needed to increase sales and establish the brand as THE local rail operator
- They opted for a highly targeted regional campaign
- They achieved an 85% increase in new registrations
The Challenge
London Midland operates a railway franchise in the midlands. In a difficult …
Original Research
Thinkbox
· Original study ↗
Methodology
Return on investment uplift measured against the 3 previous years (2009-2011 baseline)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
London Midland TV campaign: 38% roi uplift. Source: Thinkbox (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/london-midland-tv-campaign-roi-uplift-2012
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<blockquote cite="https://lighthousedata.io/data/london-midland-tv-campaign-roi-uplift-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- roi uplift for London Midland TV campaign<br><small>Source: Thinkbox (2012) · <a href="https://lighthousedata.io/data/london-midland-tv-campaign-roi-uplift-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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